With the summer coming to an end, we look back on AXA Egypt’s “Safeصيف “ campaign, having successfully contributed to helping customers and non-customers have a unique protection experience that has made their summer quite the “safe” one, through different initiatives.

More than 3 tons of waste collected, 2600 road trips protected, and belongings secured

In line with AXA’s sustainable development strategy comes the Mega Sahel Beach Clean-up, the biggest in Egypt and the Middle East, in collaboration with Banlastic, which consisted of 16 clean ups on the North Coast. Children and teens were highly engaged, and with collective efforts and more than 250 volunteers during 8 consecutive weekends, the amount of collected waste reached 3128 kg, including 9800 plastic bottles, 8500 cigarette filters, and 6500 bottle caps.

With AXA being the Official Insurance Partner and Training Kit Partner for Liverpool Football Club, we ran a competition on the final 3 weekends of the Mega Sahel Beach Clean-up, and had 8 children win their very own AXA-branded LFC jerseys!

And on the road to and from Sahel throughout the summer, travellers could find car inspection points, in collaboration with NACITA, successfully protecting the road trips of more than 2600 cars, through free check-ups on different car parts.

Additionally, AXA’s innovative custom-made “Safe Boxes” were made available for beachgoers to store their belongings while enjoying a carefree time, reminding people of the importance of protecting their valuable assets.

AXA continues to lead with its innovative strategy and people-first approach, offering unique and holistic protection experiences to the Egyptian people.